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The Â鶹Ãâ·Ñ°æÏÂÔØBoulder brand is how we unite communicators across campus around a singular, cohesive strategic direction.

Research shows that 90% of prospective audiences expect a similar experience with a brand on each communication platform. By giving our audiences consistency across touchpoints, we’re helping build trust in the Â鶹Ãâ·Ñ°æÏÂÔØBoulder brand. Incorporating these brand elements and guidelines into your work enhances our ability to:

  • Increase the effectiveness of our communications
  • Build stronger relationships with our stakeholders
  • Strengthen our reputation in Colorado and beyond
  • Positively impact the communities we serve
  • Promote Â鶹Ãâ·Ñ°æÏÂÔØBoulder’s long-term goals
Help Implement Our Brand Strategy

Since the university’s founding, Â鶹Ãâ·Ñ°æÏÂÔØBoulder has been building and sharpening a holistic brand identity, finding ways to show what makes our community so special. Get started by exploring how you can leverage our brand history, core elements and experience for more aligned, successful campaigns.

Learn About the Brand

Support

Get Support From the Branding Team

We’re here to help make your branded project a success. Read our university brand strategy to get a research-backed plan for making your design and communications land with your target audience. Contact us with questions about training your team, creating artwork or merchandising, or using elements from the brand strategy.

Read the Brand Strategy

Request Brand Support

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Colors

Learn how to use Â鶹Ãâ·Ñ°æÏÂÔØBoulder’s official colors in print and digital design.Ìý

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Logos and Design Elements

Breakdown of the core and extended elements that make up our visual identity, such as logos, colors and fonts.

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Guidelines

Recommendations for how to effectively implement the brand strategy in your work.

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Resources

Support from our team and peers across campus to help you tell Â鶹Ãâ·Ñ°æÏÂÔØBoulder’s brand story.