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JAIPUR LITERATURE FESTIVAL, COLORADO -
Social Media Specialist - Intern
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DESCRIPTION.
Do you like literature? Do you like culture? Do you like interesting human beings? Do you like
thought provoking conversation? And most of all do you like to see big colorful ideas come to
life in a wonderful playground for you and your peers to immerse in together?
Welcome to the Jaipur Literature Festival! Described as the 鈥榞reatest literary show on Earth鈥� the
Jaipur Literature Festival is a sumptuous Feast of Ideas. The last decade has seen it transform
into a global literary phenomenon, hosting nearly 2000 speakers and welcoming over a million
book lovers from across Indian and the globe. The festival鈥檚 core values remain unchanged; to
serve as a democratic, non鈥慳ligned platform offering free and fair access. Every year, the Festival
brings together a diverse mix of the world鈥檚 greatest writers, thinkers, humanitarians,
politicians, business leaders, sports people and entertainers on one stage to champion the
freedom to express and engage in thoughtful debate and dialogue.
For the past four years the greatest literary show on Earth has made a second home in Boulder,
CO bringing all the color, magic, emotion and conversations with it.
JLF Colorado is looking to integrate local creative minds to help tell its story and to build a more
meaningful footprint in the US for its fifth year! And are looking for a driven Social Media
Specialist to attract and interact with our targeted virtual communities and networks users.
THE ROLE.
The goal is to gradually achieve superior customer engagement and intimacy, website traffic and
revenue by strategically exploiting all aspects of the social media marketing roadmap.
Social media specialists should have a solid understanding of how each social media channel
works and how to optimize content so that it is engaging on those channels. You are responsible
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for joining relevant conversations on behalf of the JLF Colorado and 鈥渟oft selling鈥� the festival by
interacting with literature contributors, industry influencers and prospective attendees.
RESPONSIBILITIES:
鈥態e apart of the brainstorming and overall strategy of finding JLF鈥檚 brand story in the US.
鈥慦ork with the local JLF team and India Team to build social media and grassroot marketing
campaigns to help reach a diverse range of demographics.
鈥慍ollaborate regularly with India Team and have an understanding of cultural media differences
and be able to sell ideas in relation to the unique cultural needs.
鈥慓enerate, edit, publish and share regular content (original text, images, video or HTML) that
builds meaningful connections to JLF Colorado鈥檚 identified audiences.
鈥慡et up and optimize JLF Colorado pages within each platform to increase the visibility of
festival鈥檚 social content including a monthly newsletter.
鈥慍ontinuously improve by capturing and analyzing the appropriate social data/metrics, insights
and best practices, and then determining plans to act on the information
鈥慗oin an overall international team that represents JLF from Jaipur, Boulder, New York, and
Houston.
QUALIFICATIONS.
鈥慔ave an extreme enthusiasm for literature, culture and diversity.
鈥慍an create quality content in a fast paced environment and under tight deadlines.
鈥� Knowledge of online marketing and good understanding of major marketing channels
鈥慡ome experience playing with Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media
editing software
鈥慡trong verbal and written communication skills
鈥慖s a good storyteller with a creative soul.
鈥慔as implemented big ideas from start to finish.
鈥慡elf starter and can move forward independently
鈥慘nows how to intelligently and sensitively communicate with diverse demographics.
鈥慔as a good understanding of the media landscape both locally and nationally.
鈥慤pbeat and positive attitude with the ability to quickly problem solve.
鈥慖s passionate about bringing versatile cultural learning and events to the Boulder and Colorado
area.
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TIMEFRAME.
February 28th, 2019 鈥� October 1st, 2019. Bulk of the work will be between March 鈥� September.
CONTACT.
Tari Bohnert, PR and Communications Director
718.532.6037
Jessie Friedman, Executive Director
303.817.1998