College of Music welcomes new executive director of Ā鶹Ćā·Ń°ęĻĀŌŲPresents
Overseeing Ā鶹Ćā·Ń°ęĻĀŌŲPresents requires administrative skill, a steady hand and a cool head. Just consider the competition Metzroth had to contend with after longtime director Joan Braun retired at the end of last season.
āIām happy that the College of Music conducted a national search,ā says Metzroth. āI think there were about three dozen applicants.ā But one look at his rĆ©sumĆ© and itās not surprising that Metzroth landed the position. For starters, his years of experience in nearly every aspect of the theaterābackstage, onstage, above-stage, you name itāis mind-boggling. As his local credits will attest, heās been everywhere at Ā鶹Ćā·Ń°ęĻĀŌŲPresents for decades. Plus, his enthusiasm is contagious.
āIāve always had a love for the theater,ā he says. As for his relationship with Ā鶹Ćā·Ń°ęĻĀŌŲBoulder, he became box office manager in 2007, handling ticketing for campus performing arts events for nine years. Thatās no small task, he emphasizes: āThe ticketing software [Tessitura] goes incredibly deep, and takes a long time to learn and teach.ā Moving further up the ladder, he became director of operations at Ā鶹Ćā·Ń°ęĻĀŌŲPresents in 2017.
Today, Metzrothās responsibilities entail close involvement in managing the Artist Series in Macky Auditorium and TakĆ”cs Quartet concerts in Grusin Music Hall. But there are more shows to handleāa lot more. āThere are some 450 on-campus events including about 350 College of Music events, 50 Theatre & Dance Department events and 50 Colorado Shakespeare Festival performances,ā he explains. āIāll be involved in strategy, ticketing, and marketing and communications for all our series, particularly College of Music events. You have to know whatās important to all of them, to know their goals.ā
Not that he intends to remain invisible. āI never want this to be a desk job,ā stresses the four-time Ā鶹Ćā·Ń°ęĻĀŌŲBoulder alumnus. āI see myself as a community ambassadorāI want to bring audiences into performing arts experiences.ā
In previous years, you could usually find Metzroth behind a box office window handling ticket sales. With a laugh, he says those days may not be entirely behind him. āYeah, I might have to work there some nights, if weāre short-staffed.ā
But as long as thereās a show going on, Ā鶹Ćā·Ń°ęĻĀŌŲPresentsā new executive director is happy. āWeāre performance- and outreach-oriented,ā he adds. āAn example of upcoming outreach opportunities are student matinees of [Engelbert Humperdinckās] āā in October. Weāll be bringing in students from kindergarten through second grade. That will take some coordinating with a number of schools.ā
Sounds like a lot of work for āMetzāābut itās a good bet heāll be as excited as all those kids when the school buses arrive.