Brand History
Founded in 1876 at the base of the Rocky Mountains, Â鶹Ãâ·Ñ°æÏÂÔØBoulder is one of 38 U.S. public research institutions in the prestigious Association of American Universities (AAU). As Colorado’s comprehensive graduate research university, Â鶹Ãâ·Ñ°æÏÂÔØBoulder offers a wide range of undergraduate, master’s and doctoral programs with a mission to shape future leaders, drive innovation and address key challenges of the 21st century.
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The University of Colorado System
Â鶹Ãâ·Ñ°æÏÂÔØBoulder, the flagship of the four-campus Â鶹Ãâ·Ñ°æÏÂÔØsystem, collaborates with the University of Colorado Colorado Springs, the University of Colorado Denver and the University of Colorado Anschutz Medical Campus to meet the diverse needs of Colorado’s communities. The Â鶹Ãâ·Ñ°æÏÂÔØsystem promotes innovation, discovery and knowledge, enhancing Colorado’s economy, culture and health.
Â鶹Ãâ·Ñ°æÏÂÔØBoulder’s brand and visual identity (logo, colors, typography, etc.) is derived from the Â鶹Ãâ·Ñ°æÏÂÔØsystem brand, and then crafted into a unique identity to align with the system and yet remain distinct.
History of Be Boulder.
Located in an inspiring and innovative environment, the Â鶹Ãâ·Ñ°æÏÂÔØ empowers Buffs to explore, innovate and lead. For over a decade, the Be Boulder. brand platform has highlighted the achievements of Â鶹Ãâ·Ñ°æÏÂÔØBoulder students, faculty and staff, showcasing how Buffs use their unique talents to make a positive impact on campus and beyond. The collection of authentic brand stories shows how Â鶹Ãâ·Ñ°æÏÂÔØBoulder’s extraordinary range of challenging academic, research and service opportunities inspire Buffs to surpass their own expectations.