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The Business of Sports Program is a two-month, intensive program offered by the Leeds School of Business. The program is a 9-credit “boot camp” for students and recent graduates who are seriously interested in pursuing careers in the sports and recreation industry.

The BOS Program will be held from June 9th to July 25th, 2025, and the 3 credit Maymester prerequisite will be held from May 12th to May 30th, 2025.

Students will learn about what it is like to work in various divisions of the sports business world. Industry practitioners walk students through day-to-day operations of these departments and explain what it takes to get into these positions. The following divisions will be examined and integrated with industry-specific topics and industry guest speakers:

• Diversity and Inclusion
• Sports Analytics
• Sports Facility and Event Management
• Sports Finance
• Sports Law
• Sports Marketing and Sales
• Sports Sponsorship
• Ticket Sales
• Social Media Marketing

In addition, students will conduct extensive research on a project developed by one of our contributing partners. They will work in-depth with a research professional to cultivate research on a chosen topic by the industry, working in real-time to help solve problems faced by organizations in the professional world.

Mission

The Mission of the Business of Sports program is to offer high-quality academic and experiential learning designed to prepare its graduates for potential careers in the sports industry. The Business of Sports program establishes and maintains meaningful partnerships with some of Denver’s premier industry leaders, as well as sports organizations from around the country, to forecast developing trends and cultivate new practices. The Business of Sports program is dedicated to ensuring that students are well-prepared to provide positive contributions to the sports industry.

Vision

The vision of the Business of Sports is to continue expansion as a renowned leader in sports business programs. Through experiential curriculum that promotes community, engagement cross-disciplinary collaboration, and data-driven decision making, we strive to increase students’ knowledge and further their opportunities through the ongoing enhancement of this unique program.